In an era of increasing health awareness, frozen fruits have emerged as a popular choice for consumers seeking convenience, freshness, and nutritional value. This article delves into the frozen fruit market, exploring its growth, benefits, and popular varieties.
Export Value of the Frozen Fruit Market: A Significant Figure
According to the Department of International Trade Promotion, the export value of fresh, frozen, and freeze-dried fruits in 2021 exceeded 200 billion Baht. Frozen durian alone accounted for 9.5 billion baht, representing 5%. Meanwhile, Thailand’s domestic frozen fruit market is valued at over 1.6 billion baht, projecting continuous growth over the past five years.
Reports also indicate a consistent upward trend in the global frozen fruit market, reflecting a change in consumer behavior. Consumers seek convenience, longer shelf life compared to fresh fruits, and preservation of nutritive value.
While the frozen fruit market in Thailand is growing, it is still in its early stages compared to other countries. For instance, the United States market is valued at over 13 billion US dollars. Past reports suggest the Thai market will likely follow a similar growth trajectory.
Why Frozen Fruits are Gaining Popularity ?
The increasing popularity is attributed to evolving lifestyles. Let’s explore the factors driving their appeals.
- Extended Shelf Life
Frozen fruits can be stored for up to 24 months while retaining their original flavor. If not thawed, they can be kept frozen indefinitely.
- Preservation of Nutritive Value
Fruits are typically frozen at their peak ripeness, ensuring maximum vitamin and mineral content.
- Variety
Offering a wide selection, including out-of-season options.
- Portion Control
Fruits can be easily portioned, and any leftovers can be refrozen.
Popular Frozen Fruits
1. Frozen Durian
Highly popular, especially in China, frozen durian exports reached 9.5 billion baht in 2021. Durian contains vitamins (A, B1, B2, B3) and minerals. It is suitable for fresh consumption, ice cream, or desserts. It can be stored for years without losing flavor.
2. Frozen Pineapple
Low in calories and rich in vitamin C, frozen pineapple is ideal for fresh consumption or salads.
3. Frozen Strawberries
Strawberries are high in vitamin C, folic acid, and phosphorus, help lower cholesterol, and contain antioxidants. They are commonly consumed fresh, used in jams, and incorporated into ice cream.
4. Frozen Mango
Packed with potassium, fiber, and various vitamins, mango is popular for fresh consumption, smoothies, and ice cream.
Who Enjoys Frozen Fruits?
1. Fruit Enthusiasts
Those who enjoy fruits can explore a wider variety, including out-of-season options.
2. Working Professionals
Busy individuals with limited time for food preparation find frozen ones convenient and easy to store.
3. Health-Conscious Individuals
Fruits that have been frozen retain their nutritional value, making them suitable for those prioritizing a balanced diet. They also offer easy portion control.
Conclusion
Frozen fruits are a healthy food alternative gaining significant popularity internationally and increasingly in Thailand. Their extended shelf life of over 24 months, preserved nutritional value, and portion control benefits contribute to their appeal.
Smart Fruits & Foods Co., Ltd. is a manufacturer and distributor offering OEM services for processed, frozen, and freeze-dried fruits at factory prices. The variety selection includes durian, pineapple, strawberries, mango, and many more.
Don’t hesitate to contact us for more information or to inquire further.
Tel. 095-649-9366Email: sfruits95@gmail.com
WeChat : +66850381143 K.Gift
Whatsapp : +66956499366 K.Nan
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